Rock music PR in Manchester
Two lists, run as one campaign. The specialist rock press, and the Manchester media and venue network that gives a writer a reason to take you seriously.
Rock has the most durable press infrastructure of any genre we work in. The magazines still matter, the specialist radio still matters, and the readership still buys records and tickets, which makes coverage worth materially more here than in genres where a placement is a link and nothing else.
It also carries a weight of history that cuts both ways. Manchester bands get read, which is an advantage. They also get compared, immediately and often lazily, to four decades of predecessors. Getting ahead of that comparison is a specific piece of work and it belongs in the first draft of the pitch, not the fifth.
A rock campaign run from Manchester therefore works on two levels at once. The genre list reaches the writers who cover this music seriously. The city list builds the local foundation that makes the genre pitch credible, because an artist who already has coverage, radio support and a live reputation at home is a considerably easier sell than one who arrives with only a track.
The rock list
The working level of a UK rock campaign at this price.
Independent, prolific, and genuinely open to unsigned rock and metal. One of the best first targets in the genre.
Independent rock coverage that is accessible to developing bands.
Extensive live and release coverage with a real commitment to bands nobody else is writing about yet.
Rock programming on community and internet stations. Committed audiences who turn up to gigs.
Regional shows, and the established route towards national rock specialist play.
The smaller sites and zines covering British rock. Lower volume, higher reply rate.
The Manchester list
Manchester's local music media, which is unusually strong for a UK city outside London.
Community station with strong emerging-artist support and a real audience among the city's musicians.
Long-standing Manchester station, particularly strong on dance and urban music.
Rock-oriented commercial station with genuine local commitment.
Broad reach across Greater Manchester. A general-audience desk, so it needs a story rather than a release.
Independent cultural coverage with real credibility locally. Competitive, and usually reached with some coverage behind you.
The rooms
Night & Day Café remains the room a Manchester band is expected to have played, and its ongoing licensing fights have made it a story in its own right. The Deaf Institute and YES cover the step up, with YES's multiple rooms making it useful at several stages of a band's development. Band on the Wall carries genuine institutional weight after its refurbishment. Soup and The Peer Hat serve the more experimental and DIY end. Gullivers and The Castle Hotel anchor the Northern Quarter small-room circuit. Beyond those, Gorilla, Academy 2 and New Century mark the transition to a real touring audience.
How we pitch it
Start earlier than you think
Print is where the value is in this genre, and print works three to four months out. A campaign that begins six weeks before release is a digital campaign whether you intended it to be or not.
The live record is the credential
Rock press respects a touring history more than a streaming count. Support slots, festival billings and a real gig history belong at the top of the pitch.
What's included
Rock artist in Manchester?
Send us the track, the release date and where you have played. We will tell you what is realistic before you spend anything.