PR for independent artists
Self-released, self-funded, and making every pound count. Fixed-price campaigns with the maths shown, so you can decide whether this is the right place for the budget.
The question is allocation, not price
If you are self-releasing, you are not really asking whether music PR is expensive. You are asking whether this is the best available use of a few hundred pounds against everything else competing for it: the mastering, the video, the vinyl run, the ad spend, the rehearsal room.
That is the right question, and it deserves a straight answer rather than a sales pitch. So here is ours. Press coverage alone is rarely the highest-return line in an independent artist's budget. Press coverage plus professional assets plus a working audience-capture system, bought together at a price that does not consume the whole budget, usually is.
Why we bundle rather than unbundle
An independent artist who buys press outreach on its own typically has a decent record, a phone photo, no press kit and a link tree. The pitch then fails for reasons that have nothing to do with the outreach, and the money is gone.
Bundling the assets is not an upsell. It is the thing that makes the outreach capable of working at all, and because we produce those assets in-house, including them costs a fraction of what buying them separately would.
The part that compounds
The email list, the pixel data and the retargeting audiences built during your campaign stay with you. That is the difference between spending money and investing it.
Your second release starts from a warm audience rather than a cold one, which makes it cheaper to promote and more likely to move. Three coordinated releases over a year will almost always outperform one expensive push, and we will help you plan that sequence rather than optimise a single moment and disappear.
Where we'll tell you to spend it instead
If your recording is not finished, finish it. If you have no press shots at all, the Release Kit at £295 will do more for you this year than an outreach campaign would. If you have a tour booked and no way to promote it, ad spend beats press.
None of that earns us anything. It is still the advice you will get, because an agency that only ever recommends its own most expensive product is not advising you.
What £695 buys
Itemised at typical UK market rates for each component bought on its own.
What this reaches, and what it does not
A campaign at this price works hard at one level of the media and does not pretend to work at another. We would rather set that out here than have you find it out in week five.
Where these campaigns land. Specialist and independent digital outlets. Genre blogs and zines with real readerships. Regional and community radio. BBC Introducing. Scene-specific podcasts and playlists. City press in the places that still have it. This is the layer where an independent artist's audience is actually built, and it is a layer most agencies treat as filler on the way to somewhere else.
Where they do not. The national monthlies, the front of the big consumer titles, daytime national radio. Those are won over multiple campaigns, with a track record behind you, usually with a longer lead time and a bigger budget than this. We name those outlets on our genre pages so you know what the ladder looks like, not to imply that one campaign puts you on it.
If your release is genuinely in range of the tier above, we will tell you, and we will tell you what it would take. If it is not yet, you will hear that too.
Questions
Tell us about your release
Send us the track, the date and where you are. You will get an honest read on what a campaign can achieve for it, including the cases where our answer is that you should wait.