About Jericho
A UK music PR agency built around one idea. You should be able to check what you paid for.
Jericho runs fixed-price press campaigns for independent musicians across the UK and Ireland. We work in one vertical, we publish our prices, and we show every artist exactly who we are pitching before we pitch them.
The gap we work in
Reputable UK music PR starts at around a thousand pounds for a single and mostly will not go lower, for an honest reason. Hand-building a media list and writing two hundred personalised emails costs real money. Below that floor sits the submission-tool tier at thirty to a hundred and twenty pounds, which has its uses but is not a campaign.
Between roughly two hundred and seven hundred pounds, which is where most independent artists' actual per-release budget sits, there is very little that is both affordable and credible. Artists in that band are asked to choose between something they cannot afford and something that will not work. That is the gap Jericho was built to close.
How we close it
Two things. Research and drafting are AI-assisted, which removes most of the hours that put a hand-built campaign above a thousand pounds. Every pitch is still reviewed and personalised by a person before it goes out, and every media list is built and checked by hand. The tooling removed the grunt work, not the judgement.
And asset production is in-house. Press kits, landing pages, artwork, video edits and advertising campaign builds are things we already produce, so bundling them into a press campaign costs us a fraction of what buying them separately costs you. That is why a package worth around £1,920 at market rates sells for £695.
Why we work in the open
We looked hard at how the rest of this market presents itself, and the pattern was consistent. Almost no UK music PR agency publishes its prices. Almost none tells an artist who is being pitched. The documented complaints about the category are remarkably uniform, and they all reduce to the same sentence. I don't know what they actually did.
So the whole offer is built to make that sentence impossible. The price is on the website. The media list is approved by you before anything is sent. Your assets arrive in week one, before we take any risk on your behalf. Every pitch is logged where you can see it. And we do not promise coverage, because nobody honest can.
What we are honest about
A campaign at our price works hard at the specialist, independent, regional and community radio level. It does not put you in the national monthlies, and we say so on every genre page rather than letting you assume otherwise. We name the tier above so you can see the ladder, and we will tell you when a release is genuinely in range of the next rung.
We also turn work down. If the recording is not ready, if the timeline is too short, or if the money would do more for you as a tour budget, that is the advice you will get at the enquiry stage rather than three months later.
How we work
Remotely, across the UK and Ireland. We do not have a shopfront and we do not charge you as though we do. Campaigns are run by a small in-house team covering press outreach, design, video, web and paid advertising, which is why the package includes as much as it does.
What we won't do
Guarantee coverage
Editors decide what they publish. Any agency promising placements is describing something outside its control, and it is the clearest warning sign in this industry.
Sell you a retainer you don't need
No minimum term, no automatic renewal. You buy a campaign for a release and then decide whether to buy another.
Take a booking we don't believe in
If your timeline is too short or the money would do more work elsewhere, we will say so at the enquiry stage rather than three months later.
Imply a reach we don't have
We separate the outlets a campaign realistically reaches from the tier above, on every genre page, so nobody buys on the strength of a name we cannot deliver.
What this reaches, and what it does not
A campaign at this price works hard at one level of the media and does not pretend to work at another. We would rather set that out here than have you find it out in week five.
Where these campaigns land. Specialist and independent digital outlets. Genre blogs and zines with real readerships. Regional and community radio. BBC Introducing. Scene-specific podcasts and playlists. City press in the places that still have it. This is the layer where an independent artist's audience is actually built, and it is a layer most agencies treat as filler on the way to somewhere else.
Where they do not. The national monthlies, the front of the big consumer titles, daytime national radio. Those are won over multiple campaigns, with a track record behind you, usually with a longer lead time and a bigger budget than this. We name those outlets on our genre pages so you know what the ladder looks like, not to imply that one campaign puts you on it.
If your release is genuinely in range of the tier above, we will tell you, and we will tell you what it would take. If it is not yet, you will hear that too.
Tell us about your release
Send us the track, the date and where you are. You will get an honest read on what a campaign can achieve for it, including the cases where our answer is that you should wait.