Indie music PR in Cambridge
Two lists, run as one campaign. The specialist indie press, and the Cambridge media and venue network that gives a writer a reason to take you seriously.
Indie is the most crowded desk in British music press. The editors at the titles that matter receive well over a hundred pitches a week, most of them a Dropbox link and a paragraph of adjectives. The campaigns that get through are the ones with an angle a writer can build a piece around before they have even pressed play.
The practical approach for a Cambridge artist is therefore to treat the local scene as the foundation and build outwards quickly, to the East of England regionally, and to London, which is close enough to be a genuine second home circuit rather than an aspiration.
An indie campaign run from Cambridge therefore works on two levels at once. The genre list reaches the writers who cover this music seriously. The city list builds the local foundation that makes the genre pitch credible, because an artist who already has coverage, radio support and a live reputation at home is a considerably easier sell than one who arrives with only a track.
The indie list
This is the tier a campaign at this price works hard at. It is where an indie band's audience is genuinely built, and where a first campaign can realistically land.
Independent, prolific, and consistently early on bands who go on to break. One of the more receptive desks in British indie.
Long-running and generous with coverage for developing artists who arrive with a real story.
High-volume independent coverage across guitar music, with a genuine appetite for unsigned acts.
Genuinely open to unsigned submissions and a realistic first radio play for a debut single.
Regional uploads are listened to properly, and the route from a local show to national specialist play is real.
Tom Robinson's open submissions inbox. Free to enter, widely read by other tastemakers, and a legitimate first credential.
The Cambridge list
Cambridge and regional media.
Independent local journalism with regular arts and music coverage.
Community station with dedicated local music programming and a genuine commitment to new artists.
Regional Introducing programming.
Broad regional reach, and a general-audience desk that needs a story.
Student radio serving both universities.
The rooms
The Portland Arms is the central small venue for developing bands and has been for decades. The Blue Moon covers the DIY and early-stage end. The Junction spans several room sizes and is the main mid-size venue in the city. Storey's Field Centre and West Road Concert Hall serve the classical and contemporary programming. Cambridge Folk Festival each summer is the single most significant event in the city's calendar and a genuine international credential for artists who play it.
How we pitch it
Scene before sound
Editors think in scenes. A band from the Windmill orbit, the Leeds DIY circuit or the Glasgow guitar underground is a legible thing to write about. A band with influences ranging from The Smiths to Radiohead is not. We position you inside a scene an editor already covers.
The live proof point
Indie press still respects the room. A sold-out show at a well-regarded 150-capacity venue, a support slot with a credible touring act, or a festival billing gives a writer a concrete reason to move now.
What's included
Indie artist in Cambridge?
Send us the track, the release date and where you have played. We will tell you what is realistic before you spend anything.